Setting Up A Rewards Program- Selecting Rewards

Are you ready to introduce a loyalty program to your business? An exciting and tempting loyalty program will help to keep customers coming through your doors again and again whilst encouraging them to spend more. They feel valued and rewarded and your business performance sky rockets. It’s a win for both sides!

Think about your customers….but don’t forget your margins

Customers are at the heart of what we all do, it’s important to think about them when designing your rewards program, but by thinking creatively it’s possible to design a program that’s both enticing for them and beneficial for your business.

A successful loyalty program is more than just offering discounts and free items, it’s important to think about what perks your customers want and get excited about but not losing sight of what you can afford to offer.

Different Reward Types Work Best For Different Businesses…..

It’s important to remember that what works for salon and what works for an electronics store will be two very different things. Nobody wants to buy four laptops to get one free, but a store credit based system would keep those customers coming back for all of their gadget based requirements! Here are some examples of the most popular reward types and the businesses that they work best for:

By Katelyn Fletcher

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