How to Choose Your Rewards for your Loyalty Program

Setting Up A Rewards Program- Selecting Rewards Are you ready to introduce a loyalty program to your business? An exciting and tempting loyalty program will help to keep customers coming through your doors again and again whilst encouraging them to spend more. They feel valued and rewarded and your business performance sky rockets. It’s a …

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Coffee Shop Economics – The Secret to Profitability

We recently watched Andrew Tolley’s talk on ‘coffee shop economics’ that took place at Barista Camp a little over a month ago. What he had to say was eye opening, to say the least. The overarching theme of the talk was the importance of profitability and its significance in successful coffee shop ventures. As the …

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Dominos – The Power of Customer Feedback

Dominos was named America’s favorite pizza brand, according to statistics from the 2015 Brand Keys customer engagement index . When asked what they attributed this recognition to they responded with “by listening to our customers”. Customer feedback has driven Dominos to revamp their almost 50-year-old recipe, expand their menu and implement technological innovations like their …

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Loyalty schemes in the age of the ‘Millennials’

2015 was named ‘Year of the Millennial Consumer’ by Forbes magazine, and certainly with good reason. As the largest generation in world history they are soon predicted to have the largest purchasing power in the consumer market – more than the boomers! These are the consumers businesses need to be appealing to, so knowing a …

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The road to becoming one of the best coffee shops in London

Keeping up with the Chains There is no denying that the UK coffee shop industry is dominated by big brand names. Well-known chains like Costa Coffee (1,821 outlets) Starbucks (824 outlets) and Café Nero (580 outlets) represent a large portion of the market and their presence is certainly growing. This doesn’t leave much room for …

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