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Loyalty Tips

5 Steps to Keep Customers Loyal

Customer loyalty is important – everyone know this. What we are noticing, however, is that many small business owners are undervaluing its true prominence in determining future success. First time customers are great and getting people in the door for the first time is half the battle – but how do you get these customers […]

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Loyalty Tips

Dominos – The Power of Customer Feedback

Dominos was named America’s favorite pizza brand, according to statistics from the 2015 Brand Keys customer engagement index . When asked what they attributed this recognition to they responded with “by listening to our customers”. Customer feedback has driven Dominos to revamp their almost 50-year-old recipe, expand their menu and implement technological innovations like their […]

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Loyalty Tips

Loyalty schemes in the age of the ‘Millennials’

2015 was named ‘Year of the Millennial Consumer’ by Forbes magazine, and certainly with good reason. As the largest generation in world history they are soon predicted to have the largest purchasing power in the consumer market – more than the boomers! These are the consumers businesses need to be appealing to, so knowing a […]